Brand Director

We are an independent F&B group managing a portfolio of café and casual dining concepts, focused on quality products, thoughtful brand positioning, and strong customer experience.

Rather than competing on discounting or mass positioning, we aim to build brands with clear identity and sustainable growth. As we expand, we are looking for senior leadership to drive both brand direction and business performance.

Key Responsibilities:

Brand Ownership & Strategy

• Own the overall direction, positioning, and identity of the brand
• Define and drive brand strategy aligned with company goals
• Ensure consistency across product, pricing, experience, and communication
• Work closely with founders/ management on brand direction and growth plans

Business & Financial Performance

• Accountable for brand P&L, revenue growth, and profitability
• Monitor and drive key metrics: sales, margins, cost ratios, and productivity
• Set sales targets and ensure execution at outlet level
• Identify opportunities to improve ROI and payback for new and existing outlets

Operations Oversight

• Oversee day-to-day operations across all outlets under the brand
• Ensure strong execution in service, product quality, and cleanliness
• Work closely with Operations Manager and Outlet Managers to drive performance
• Step in to resolve critical operational issues when needed

Team Leadership

• Lead and develop key management team (Ops, Outlet Managers, Kitchen leads)
• Build a strong, accountable, and performance-driven culture
• Ensure clear structure, reporting lines, and decision-making flow
• Identify talent gaps and work with HR on hiring and succession planning

Product & Customer Experience

• Work with culinary and product teams on menu development and improvements
• Ensure offerings align with brand positioning and target customers
• Maintain high standards in customer experience across all touchpoints
• Review feedback and continuously improve guest experience

Expansion & Projects

• Support new outlet openings, renovations, and concept rollouts
• Work with project team on layout, manpower planning, and operational setup
• Ensure smooth transition from project phase to operations

Requirements:

• 8–15+ years of experience in F&B, retail, or multi-outlet operations
• Proven experience managing multiple outlets or a full brand/business unit
• Strong understanding of P&L, cost control, and business performance metrics
• Hands-on leadership style with ability to operate at both strategic and ground level
• Experience in brand building, not just operations execution
• Comfortable working in a fast-paced, growing environment
• Strong decision-making and stakeholder management skills