Conversion Rate optimiser

Job Title: Conversion Rate Optimization (CRO) Executive Location: Shahdara, East Delhi Employment Type: Full\-Time Salary: (Based on skills \& experience) Job Description Company Description Ezyschooling.com is a digital platform that connects parents and K\-12 schools, making the school admission process simple, transparent, and hassle\-free. With 1000\+ partner schools and 1\.5 lakh\+ parents, we are building smarter solutions for the education ecosystem. We are looking for a Conversion Rate Optimization (CRO) Executive who can analyze user behavior, optimize website performance, and improve conversion metrics through data\-driven strategies and experimentation. If you are passionate about analytics, user experience, growth strategies, and performance marketing, this role is for you. Roles and Responsibilities As a CRO Executive, you will be responsible for: · Conversion Funnel Optimization\-Analyze and optimize landing pages, website journeys, and conversion funnels to improve lead generation and user engagement. · A/B Testing \& Experimentation\-Plan, execute, and analyze A/B tests for website pages, forms, CTAs, and campaigns to improve conversion rates. · User Behavior Analysis\-Use tools like Google Analytics, Hot jar, and heatmaps to understand user interactions and identify pain points. · Data Analysis \& Reporting \-Monitor KPIs such as bounce rate, CTR, conversion rate, and customer engagement metrics to generate actionable insights. · Landing Page Optimization\-Collaborate with design and content teams to improve UI/UX, website copy, forms, and overall page performance. · Competitor \& Market Research\-Research industry trends, competitor strategies, and customer behavior to identify growth opportunities. · AI \& Automation Integration\-Utilize AI tools like ChatGPT and other automation platforms to improve workflows, content optimization, and performance strategies · Performance Marketing Support\-Work closely with marketing teams on campaigns, lead generation strategies, and traffic optimization initiatives.· Result\-Oriented Execution\-Take ownership of growth\-focused projects and deliver measurable improvements in conversion performance. \-\-Requirements · Bachelor’s degree in Marketing, Business, Analytics, or related field · Basic understanding of CRO, digital marketing, and website analytics · Familiarity with tools like Google Analytics, Google Tag Manager, Hotjar, or Excel/Google Sheets · Strong analytical and problem\-solving skills · Understanding of user behavior and customer journey optimization · Good communication and collaboration skills · Knowledge of AI tools and automation platforms is a plus · Ability to work in a fast\-paced startup environment · Experience in Education (Ed\-Tech), E\-commerce, Digital Marketing, SaaS, or any related industry will be preferred · Candidates with prior experience in Conversion Rate Optimization (CRO), website analytics, lead generation, or performance marketing will have an added advantage \-\-\- Why Join Ezyschooling? · Opportunity to work on live growth and optimization projects · Exposure to performance marketing and product growth strategies · Collaborative and innovative work environment · Learning opportunities with experienced professionals · Career growth in analytics, marketing, and optimization domains · Chance to create real impact in the education sector Pay: ₹40,000\.00 \- ₹70,000\.00 per month Benefits: * Paid time off * Provident Fund Work Location: In person