Deputy Chief Financial Officer

Role Overview The Deputy CFO is a strategic finance leader responsible for driving Group-wide financial performance, corporate strategy, and investor confidence across Sedania’s diversified portfolio — including FMCG, Fintech , and Technology & Energy Solutions.

This role goes beyond traditional finance, requiring a leader who can integrate financial insights with business strategy, navigate multiple business models, and act as a trusted advisor to the Management.

Key Responsibilities

1. Group Financial Strategy & Corporate Analysis

• Lead Group financial planning, budgeting, and forecasting
• Drive corporate-level analysis across all business pillars (FMCG, Fintech, Technology)
• Provide strategic insights on profitability, cost optimisation, and capital allocation
• Evaluate investment opportunities, M&A, and new ventures

2. Strategic Business Partnering (Group Level)

• Act as a key finance partner to ED & MD, supporting Group-level decision making

• Work across
  • FMCG (Offspring, Tanamera, FA Herbs)
  • Fintech (Sedania As-Salam Capital)
  • Technology & Energy Solutions (Sedania Technologies)
• Support expansion, pricing strategies, and commercial decisions
• Apply entrepreneurial thinking in balancing growth, risk, and sustainability

3. Investor Relations & Market Communication

• Lead Group Investor Relations (IR):
  • Investor presentations & earnings communication
  • Analyst engagement & stakeholder management
  • Bursa announcements (with Company Secretary)
• Translate financial performance into clear, compelling narratives
• Support fundraising, capital strategy, and corporate exercises

4. Multi-Industry Financial Oversight

• Oversee financial performance across:
  • FMCG: margins, COGS, trade & channel profitability
  • Fintech: transaction-based revenue, portfolio performance, funding structures
  • Technology/Energy: project costing, ROI, and investment tracking
• Ensure strong financial discipline across different business models

5. Governance, Compliance & Risk

• Ensure compliance with Bursa, statutory, and regulatory requirements
• Strengthen Group financial controls and risk management frameworks
• Support Board, Audit Committee, and governance reporting

Requirements & Competencies

Qualifications

• Degree in Finance, Accounting, or related field
• Professional qualification (ACCA, CPA, ICAEW or equivalent) — preferred

Experience

• 10–15 years in senior finance leadership roles
• Experience in diversified group / multi-business environment
• Exposure to public-listed company & Investor Relations
• FMCG experience is an advantage, with ability to operate across industries

Core Competencies

• Strong communication & ability to engage Board & investors
• Entrepreneurial mindset with strong commercial acumen
• Strategic thinker with strong analytical capability
• Strong stakeholder management & influence

Success Profile

• A future CFO with Group-level exposure
• Comfortable working directly with ED & MD
• Strong balance of strategy, finance, and investor engagement
• Able to drive impact across growth, governance, and capital strategy