Digital Advertising Strategist (Meta & Google Ads)

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Manage accounts. Own Strategy. Drive Performance.

We’re a fast-growing digital marketing team managing paid media campaigns for B2B and D2C brands. We’re looking for a results-driven Digital Advertising Strategist experienced with advertising on Meta and Google Ads, client relationship management, AI tools – who loves optimizing performance, owning account strategy, and thrives in a remote work environment.

What You’ll Do

  • Plan, launch, and optimize paid campaigns across Meta & Google Ads and possibly other platforms, such as LinkedIn and TikTok
  • Analyze performance data and turn insights into action
  • Improve KPIs including ROAS, CPA, CTR, and conversion rate
  • Lead strategic direction for ad creative, messaging, and landing pages
  • Monitor campaign health and proactively identify scaling opportunities
  • Present strategy and performance insights clearly to internal team members
  • Attend virtual meetings during U.S. business hours (8am–5pm CT)
What We’re Looking For

Required Experience

  • 3+ years of direct, hands-on campaign management (not just oversight)
  • 3+ years of experience with Meta and Google Ads
  • Proven experience managing $10K–$100K+ monthly budgets
  • Proven experience coordinating with teams to achieve account success
  • Strong understanding of campaign structure, targeting, tracking, and reporting
  • Ability to interpret Data Studio or Ads Manager reports and extract actionable insights
  • Familiarity with ChatGPT, Claude, and other AI tools
  • Experience with both B2B and D2C accounts
  • U.S. residency required (Texas preferred but not required)
  • Strong written and verbal communication skills in English
  • Ability to work independently in a remote environment
Preferred (Bonus Points)
  • Experience with GoHighLevel
  • Multi-account agency experience
  • Landing page & creative strategy input
  • Product margin analysis experience
You Might Be a Great Fit If…
  • You enjoy owning performance – not just executing tasks
  • You’re not just a media buyer – you’re a strategic mind and partner on an account
  • You proactively identify opportunities instead of waiting for direction
  • You think in terms of scaling, not just maintaining
  • You’re detail-oriented and metrics-driven
  • You want autonomy, flexibility, and growth potential
Compensation & Work Structure
  • Independent Contractor (1099)
  • Part-Time to expand into Full-Time
  • Fully remote (must have reliable internet and your own equipment)
  • No medical, dental, or retirement benefits
Growth Opportunity This role has strong potential to expand in responsibility and hours as we grow. High performers will have opportunities to take on additional accounts and strategic leadership.
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