GA4 + GTM Analytics & Paid Media Specialist

We're a search and growth agency looking for a specialist who can own the measurement layer across a handful of client accounts, then use that data to run paid campaigns that don't waste budget.

Some clients come to us with mature analytics stacks that need an audit. Others have a half-configured GA4 property and a Tag Manager container nobody has touched in two years. You'll fix both kinds.

What you'd be doing:

- Auditing and building GA4 properties end to end event taxonomy, conversion definitions, custom dimensions, cross-domain setup, consent handling, QA

- Owning GTM containers across multiple client sites, including dataLayer specs, server-side GTM where it's warranted, and enhanced conversions / CAPI / offline conversion imports

- Running paid search and paid social (Google Ads, Meta, Microsoft, LinkedIn depending on the account) structure, bid strategy, creative testing, negative keyword hygiene, monthly pacing

- Building attribution models and dashboards in Looker Studio that actually connect spend to revenue

- Joining client calls to present performance and defend recommendations

You're a fit if you can read a dataLayer, debug a tag in Preview mode, and explain to a non-technical client why last-click is lying to them without overselling what the data can actually prove. Agency or multi-client experience strongly preferred. Server-side GTM, SQL, or CRO/experimentation experience is a bonus.

Start is immediate. This begins as an ongoing part-time engagement with room to grow into a larger retainer.