Head of Marketing

<meta><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:17pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:17pt;white-space:pre-wrap;">About the role</strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">This is a senior leadership role. You'll own marketing end-to-end. strategy, team, budget, and results, reporting directly to the founder.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">You'll lead a multi-disciplinary team: media buyers, SEO specialists, creatives, copywriters, and more. Your job is to set the bar across every channel, hold people accountable, and drive performance through the team you build.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">This is a performance marketing operation, and you need to be deeply data-driven. We measure in pipeline, CAC, LTV, ROAS, and payback period — not impressions, reach, or brand lift. Every decision you make — budget allocation, channel mix, creative direction, team performance — needs to be backed by data. You should live in dashboards, know your numbers cold, and be able to diagnose what's broken from the metrics alone.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">You don't need to be the best in the world at any single channel, but you do need fluency across all of them: paid media, SEO, content, lifecycle, and creative strategy. Your team will look to you to make the right calls when something breaks or a budget needs to shift.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">If your background is primarily brand, content, or PR, or if you rely on others to interpret the data for you, this isn't the role.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:17pt;white-space:pre-wrap;">Why this role?</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(0,0,0);font-size:11pt;--listitem-marker-color:#000000;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Real authority over people, budget, and strategy: no politics, no committees</span></li><li style="color:rgb(0,0,0);font-size:11pt;--listitem-marker-color:#000000;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Direct line to the founder; your work shapes the company direction</span></li><li style="color:rgb(0,0,0);font-size:11pt;--listitem-marker-color:#000000;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Marketing is tied directly to revenue, so your impact is visible and measurable</span></li><li style="color:rgb(0,0,0);font-size:11pt;--listitem-marker-color:#000000;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">High-trust environment where strong operators get out of the weeds and lead</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:10.5pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:10pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:17pt;white-space:pre-wrap;">What you'll own</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(0,0,0);font-size:11pt;--listitem-marker-color:#000000;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Marketing strategy and performance across every channel: paid, SEO, content, lifecycle, creative</span></li><li style="color:rgb(0,0,0);font-size:11pt;--listitem-marker-color:#000000;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">A multi-discipline team: hiring, managing, developing, and holding people accountable to the bar you set</span></li><li style="color:rgb(0,0,0);font-size:11pt;--listitem-marker-color:#000000;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Marketing budget allocation and ROI across channels</span></li><li style="color:rgb(0,0,0);font-size:11pt;--listitem-marker-color:#000000;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Full ownership of marketing analytics, reporting, and KPI tracking: you'll set up the dashboards, define the metrics, and report performance to leadership</span></li><li style="color:rgb(0,0,0);font-size:11pt;--listitem-marker-color:#000000;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Quality control on creative, copy, and campaign strategy before launch</span></li><li style="color:rgb(0,0,0);font-size:11pt;--listitem-marker-color:#000000;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Attribution, conversion tracking, and funnel hygiene across the marketing stack</span></li><li style="color:rgb(0,0,0);font-size:11pt;--listitem-marker-color:#000000;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Systems and processes that make the team faster and sharper over time</span></li><li style="color:rgb(0,0,0);font-size:11pt;--listitem-marker-color:#000000;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Tight alignment with sales to make sure marketing is driving real pipeline</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:10pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="white-space:pre-wrap;">,</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:10pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:17pt;white-space:pre-wrap;">What we're looking for</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(0,0,0);font-size:11pt;--listitem-marker-color:#000000;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Have 5+ years managing full-time marketing professionals across multiple disciplines (not just freelancers or agencies, not just one channel)</span></li><li style="color:rgb(0,0,0);font-size:11pt;--listitem-marker-color:#000000;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Have deep performance marketing experience: you've personally owned paid media P&L and know how the funnel works end-to-end</span></li><li style="color:rgb(0,0,0);font-size:11pt;--listitem-marker-color:#000000;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Are fluent across the full marketing stack: paid, SEO, content, lifecycle, creative; enough to set direction, evaluate work, and coach specialists in each area</span></li><li style="color:rgb(0,0,0);font-size:11pt;--listitem-marker-color:#000000;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Are fluent in Google Analytics (GA4) and the core paid media platforms: Google Ads, Meta Ads Manager, LinkedIn Ads</span></li><li style="color:rgb(0,0,0);font-size:11pt;--listitem-marker-color:#000000;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Can build reports, set up tracking, and pull insights yourself, not just ask an analyst to do it</span></li><li style="color:rgb(0,0,0);font-size:11pt;--listitem-marker-color:#000000;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Read campaign data fluently and can diagnose what's broken across any channel from the metrics alone</span></li><li style="color:rgb(0,0,0);font-size:11pt;--listitem-marker-color:#000000;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Think in pipeline, CAC, LTV, ROAS, and payback, not vanity metrics</span></li><li style="color:rgb(0,0,0);font-size:11pt;--listitem-marker-color:#000000;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Lead with directness: you give clear feedback and don't avoid hard conversations</span></li><li style="color:rgb(0,0,0);font-size:11pt;--listitem-marker-color:#000000;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Thrive in a fast, high-accountability environment where the bar is high, and excuses don't fly</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:10.5pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:10.5pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:17pt;white-space:pre-wrap;">Requirements</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Near-native written and verbal English</span></li><li style="color:rgb(0,0,0);font-size:11pt;--listitem-marker-color:#000000;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">5+ years managing a full-time, multi-disciplinary marketing team</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Demonstrated ownership of paid media P&L at a previous company (specify scale in your application)</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Working fluency across paid media, SEO, content, lifecycle, and creative</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Hands-on expertise in Google Analytics (GA4), Google Ads, and Meta Ads Manager</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Proven ability to build reporting and KPI frameworks</span></li><li style="color:rgb(0,0,0);font-size:11pt;--listitem-marker-color:#000000;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Experience in reporting marketing performance to executive stakeholders</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:10pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:17pt;white-space:pre-wrap;">This role isn't for you if...</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">You've only managed freelancers or agencies, not full-time marketers</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">You've only led one channel (e.g., only paid, only SEO) and don't have working fluency across the others</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Your background is primarily brand, content, or PR</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">You're not hands-on in the data — you rely on analysts or specialists to interpret metrics for you</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">You avoid difficult conversations with underperformers</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">You prefer corporate pace and process</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:10pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:17pt;white-space:pre-wrap;">What we offer</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;"><span style="white-space:pre-wrap;">Fully remote position with a flexible work schedule</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;"><span style="white-space:pre-wrap;">Competitive base salary </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;"><span style="white-space:pre-wrap;">Annual performance bonus</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;"><span style="white-space:pre-wrap;">Anniversary loyalty bonuses </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;"><span style="white-space:pre-wrap;">Company-sponsored health insurance</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;"><span style="white-space:pre-wrap;">Generous PTO that increases with tenure (up to 30 days per year)</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;"><span style="white-space:pre-wrap;">Birthday PTO day</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;"><span style="white-space:pre-wrap;">7 U.S. paid holidays</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;"><span style="white-space:pre-wrap;">5 paid sick days per year</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;"><span style="white-space:pre-wrap;">Bereavement leave</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;"><span style="white-space:pre-wrap;">Additional unpaid personal leave available</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;"><span style="white-space:pre-wrap;">Home office stipend for equipment and workspace upgrades</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;"><span style="white-space:pre-wrap;">Computer replacement stipend</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;"><span style="white-space:pre-wrap;">Monthly internet allowance (increases with tenure)</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;"><span style="white-space:pre-wrap;">Professional development and training programs</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;"><span style="white-space:pre-wrap;">Education support for high performers</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;"><span style="white-space:pre-wrap;">A collaborative, supportive team culture where people are genuinely invested in each other's success</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;"><span style="white-space:pre-wrap;">A fast-moving environment where your work has real visibility and direct impact</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;"><span style="white-space:pre-wrap;">Clear path to growth: we promote from within and reward people who perform</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:10pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:17pt;white-space:pre-wrap;">How to apply?</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:11pt;white-space:pre-wrap;">Hit </span><b><strong style="font-size:11pt;white-space:pre-wrap;">Apply</strong></b><span style="font-size:11pt;white-space:pre-wrap;">, and you'll be redirected to our application form.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:11pt;white-space:pre-wrap;">Follow all instructions carefully</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:17pt;white-space:pre-wrap;">How our hiring process works:</strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">We are a fully remote company, and our hiring process reflects that. The first stages are completely asynchronous: no surprise calls, no scheduling pressure. You will complete a short written application and, if selected, move through an async assessment at your own pace. Candidates who advance through the initial stages will then be invited to schedule a live interview. </span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">We communicate clearly at every step and respect your time throughout</span><span style="font-size:11pt;white-space:pre-wrap;">!</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p>