Lead Product Manager – Mobile App Content & Personalization

September 21, 2026 Auto Import

Job Description:

Own and execute a roadmap of mobile app content, personalization, and consumer experience initiatives across native iOS and Android applications
Partner with marketing, merchandising, and site operations teams to bring campaigns, product launches, seasonal moments, athlete stories, and commercial initiatives to life
Define product strategy and requirements for content experiences, personalization, product storytelling, and discovery experiences
Identify personalization opportunities using audience insights and behavioral data
Lead cross-functional teams through discovery, prioritization, delivery, launch, and optimization
Analyze customer feedback, product analytics, market trends, and competitive benchmarks
Execute test-and-learn opportunities to improve content performance, engagement, conversion, and app experience
Communicate product narratives, strategy, priorities, tradeoffs, and roadmap direction to stakeholders
Partner with engineering on scalable, high-quality iOS and Android experiences
Support release planning, QA validation, launch coordination, and post-launch optimization
Champion a mobile-first approach to connect athletes with relevant content, products, and experiences

Requirements:

Bachelor's degree plus 5+ years of relevant experience, or Master's degree plus 3+ years of relevant experience, or equivalent combination of education and experience
5+ years of experience in software, technology, eCommerce, digital product, mobile applications, or related consumer-focused fields
3+ years of experience in product management
Experience leading digital product initiatives within mobile applications
Experience delivering consumer-facing experiences across iOS and Android
Experience with release planning, analytics, QA, and post-launch optimization
Strong product strategy, prioritization, roadmap management, and execution skills
Experience leading cross-functional teams from discovery through launch
Experience partnering with marketing, merchandising, and site operations teams
Experience using analytics, experimentation, customer feedback, and consumer insights to inform product decisions
Excellent communication and stakeholder management skills
Sponsorship is not offered for employment-based work authorization

Benefits: