Marketing Lead

May 14, 2026 Auto Import

<div style="border: none; border-bottom: solid #DDDDDD 1.0pt; padding: 0in 0in 4.0pt 0in;"> ABOUT THE COMPANY Common Sense Privacy defines the standard for privacy and trust in software. Our independent privacy evaluation helps companies keep pace with fast-evolving regulations and rising customer expectations. Businesses that pass our rigorous assessment earn the Common Sense Privacy Seal—the credential that signals to buyers a company has been thoroughly evaluated and meets the highest privacy standards. We’re backed by Andrew Ng’s AI Fund and built on the 20-year trusted foundation of Common Sense Media. We have revenue, paying customers, and established partnerships. We started in edtech and are now expanding into new verticals where privacy differentiation creates real competitive advantage. <div style="border: none; border-bottom: solid #DDDDDD 1.0pt; padding: 0in 0in 4.0pt 0in;"> WHY THIS ROLE Privacy is becoming a purchasing criterion across every software category—buyers are asking about it, procurement teams are requiring it, and companies that can’t demonstrate responsible data practices are losing deals. We’ve built the credential that answers that question, and proved it works in edtech. Now we’re taking it into new markets. You will help us shape how we do marketing and redefine our demand generation strategy and approach. You’ll own demand generation, content, and sales enablement—with real backing, a credible brand, and a category that’s only getting more urgent. You’ll report directly to our CEO. What you build compounds: the campaigns you run, the messaging you sharpen, and the pipeline you create will define how the market thinks about Privacy. <div style="border: none; border-bottom: solid #DDDDDD 1.0pt; padding: 0in 0in 4.0pt 0in;"> WHAT YOU’LL BUILD You’re among our first marketing hires and drive our marketing activities from the ground up. You’ll be in charge of building: <ul style="margin-top: 2.0pt; margin-bottom: 2.0pt;"> <li style="margin: 2pt 0in 2pt 0px; font-size: 10pt; font-family: 'Times New Roman', serif;">A repeatable demand generation motion across multiple new verticals—built on real campaign data, not assumptions</li> <li style="margin: 2pt 0in 2pt 0px; font-size: 10pt; font-family: 'Times New Roman', serif;">A messaging playbook grounded in actual buyer conversations: what resonates by persona, what objections surface, what content moves the needle</li> <li style="margin: 2pt 0in 2pt 0px; font-size: 10pt; font-family: 'Times New Roman', serif;">A pipeline that clarifies which verticals have near-term revenue potential and which need longer nurture cycles</li> <li style="margin: 2pt 0in 2pt 0px; font-size: 10pt; font-family: 'Times New Roman', serif;">A content and enablement library that makes every Sales conversation drive results and every outbound touch more relevant and effective.</li> <li style="margin: 2pt 0in 2pt 0px; font-size: 10pt; font-family: 'Times New Roman', serif;">Long-term relationships with privacy and compliance buyers who refer, renew, and expand</li> </ul> <div style="border: none; border-bottom: solid #DDDDDD 1.0pt; padding: 0in 0in 4.0pt 0in;"> WHAT SUCCESS LOOKS LIKE In the first 90 days: <ul style="margin-top: 2.0pt; margin-bottom: 2.0pt;"> <li style="margin: 2pt 0in 2pt 0px; font-size: 10pt; font-family: 'Times New Roman', serif;">Expand existing qualified pipeline by 50%</li> <li style="margin: 2pt 0in 2pt 0px; font-size: 10pt; font-family: 'Times New Roman', serif;">Create segmented messaging for buyer personas in existing verticals and at least 2 new verticals</li> <li style="margin: 2pt 0in 2pt 0px; font-size: 10pt; font-family: 'Times New Roman', serif;">First outbound campaigns live in a new vertical, with baseline metrics established</li> <li style="margin: 2pt 0in 2pt 0px; font-size: 10pt; font-family: 'Times New Roman', serif;">Sales enablement materials audited; highest-priority gaps filled</li> </ul> By 6 months: <ul style="margin-top: 2.0pt; margin-bottom: 2.0pt;"> <li style="margin: 2pt 0in 2pt 0px; font-size: 10pt; font-family: 'Times New Roman', serif;">Expand existing pipeline by 2X</li> <li style="margin: 2pt 0in 2pt 0px; font-size: 10pt; font-family: 'Times New Roman', serif;">Qualified pipeline from at least one new vertical, with clear signals on which others to prioritize</li> <li style="margin: 2pt 0in 2pt 0px; font-size: 10pt; font-family: 'Times New Roman', serif;">Content and nurture infrastructure running with repeatable processes</li> <li style="margin: 2pt 0in 2pt 0px; font-size: 10pt; font-family: 'Times New Roman', serif;">Clear data-backed view of what’s working, what isn’t, and what to scale</li> </ul> <p style="margin: 17pt 0in 6pt; padding: 0in; border-width: medium medium 1pt; border-style: none none solid; border-color: currentcolor currentcolor rgb(221, 221, 221); border-image: initial; font-size: 10pt; font-family: 'Times New Roman', serif;">WHAT YOU’LL DO Demand generation <ul style="margin-top: 2.0pt; margin-bottom: 2.0pt;"> <li style="margin: 2pt 0in 2pt 0px; font-size: 10pt; font-family: 'Times New Roman', serif;">Design, execute, and optimize integrated marketing campaigns (inbound and outbound) to drive awareness, qualified leads, and revenue</li> <li style="margin: 2pt 0in 2pt 0px; font-size: 10pt; font-family: 'Times New Roman', serif;">Build and manage outbound programs including email campaigns, webinars, events, and paid channels</li> <li style="margin: 2pt 0in 2pt 0px; font-size: 10pt; font-family: 'Times New Roman', serif;">Develop outreach messaging tailored by persona, industry, and use case</li> <li style="margin: 2pt 0in 2pt 0px; font-size: 10pt; font-family: 'Times New Roman', serif;">Manage campaign calendars, launches, and performance tracking—and continuously optimize based on results</li> <li style="margin: 2pt 0in 2pt 0px; font-size: 10pt; font-family: 'Times New Roman', serif;">Test and iterate on channels, messaging, and offers to improve efficiency and ROI</li> <li style="margin: 2pt 0in 2pt 0px; font-size: 10pt; font-family: 'Times New Roman', serif;">Partner closely with Sales and Product to align on messaging, targeting, and timing</li> </ul> Content and sales enablement <ul style="margin-top: 2.0pt; margin-bottom: 2.0pt;"> <li style="margin: 2pt 0in 2pt 0px; font-size: 10pt; font-family: 'Times New Roman', serif;">Create marketing deliverables: decks, one-pagers, website copy, product pages, blog articles, and customer narratives/success stories</li> <li style="margin: 2pt 0in 2pt 0px; font-size: 10pt; font-family: 'Times New Roman', serif;">Build sales enablement materials: talk tracks, battlecards, competitive comparisons, and customer-ready presentations</li> <li style="margin: 2pt 0in 2pt 0px; font-size: 10pt; font-family: 'Times New Roman', serif;">Collaborate on campaign assets including webinars, landing pages, and nurture sequences</li> </ul> Note: this scope is intentionally broad—we’re not expecting you to ship everything on day one. You’ll prioritize with leadership and focus on highest-impact work first. <div style="border: none; border-bottom: solid #DDDDDD 1.0pt; padding: 0in 0in 4.0pt 0in;"> WHAT WE’RE LOOKING FOR Required <ul style="margin-top: 2.0pt; margin-bottom: 2.0pt;"> <li style="margin: 2pt 0in 2pt 0px; font-size: 10pt; font-family: 'Times New Roman', serif;">4–7 years of B2B SaaS experience owning a marketing function or significant slice of one—ideally at a Series A or B company where you built from scratch</li> <li style="margin: 2pt 0in 2pt 0px; font-size: 10pt; font-family: 'Times New Roman', serif;">Proven track record of building pipeline-generating programs, with specific revenue results you can speak to</li> <li style="margin: 2pt 0in 2pt 0px; font-size: 10pt; font-family: 'Times New Roman', serif;">Generalist operator: you can run demand gen and write strong copy and build sales enablement—not just one of these</li> <li style="margin: 2pt 0in 2pt 0px; font-size: 10pt; font-family: 'Times New Roman', serif;">Hands-on with LinkedIn Ads, Google Ads, and HubSpot; you build campaigns directly without needing an agency</li> <li style="margin: 2pt 0in 2pt 0px; font-size: 10pt; font-family: 'Times New Roman', serif;">Analytical ownership of CRM, lead routing, nurture campaigns, and reporting dashboards</li> <li style="margin: 2pt 0in 2pt 0px; font-size: 10pt; font-family: 'Times New Roman', serif;">Strong writing and editing skills—you ship clear, persuasive copy fast</li> <li style="margin: 2pt 0in 2pt 0px; font-size: 10pt; font-family: 'Times New Roman', serif;">Comfortable defining your own roadmap in an ambiguous, early-stage environment</li> </ul> Preferred <ul style="margin-top: 2.0pt; margin-bottom: 2.0pt;"> <li style="margin: 2pt 0in 2pt 0px; font-size: 10pt; font-family: 'Times New Roman', serif;">Background in privacy, compliance, or data governance ecosystems</li> <li style="margin: 2pt 0in 2pt 0px; font-size: 10pt; font-family: 'Times New Roman', serif;">Experience in AI, data, or SaaS environments</li> <li style="margin: 2pt 0in 2pt 0px; font-size: 10pt; font-family: 'Times New Roman', serif;">AI-native proficiency: a track record of using AI tools to accelerate output without sacrificing quality</li> </ul> COMPENSATION AND BENEFITS Common Sense Privacy offers a competitive compensation, equity and benefits package including medical, dental, and vision coverage, a 401(k) plan, and flexible PTO Common Sense Privacy is an equal opportunity employer. </div></div></div></div></div>

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