Operations & Marketing Manager
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<span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b><span style="font-family:'Segoe UI Symbol', sans-serif;">★</span> PLEASE SUBMIT YOUR CV IN ENGLISH </b><b><span style="font-family:'Segoe UI Symbol', sans-serif;">★</span></b></span></span></span><br><br><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>Operations & Marketing Manager</b></span></span></span><br><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>Industry:</b> Real Estate & Construction<br><b>Location:</b> Remote (LATAM)<br><b>Employment Type:</b> Full-Time | Contractor (Indefinite)<br><b>Compensation:</b> $1,500 – $2,100 USD/month</span></span></span><div align="center" style="text-align:center;"><hr align="center" size="2" width="100%"></div><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>Job Overview</b></span></span></span><br><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">We are seeking a highly analytical and operationally driven <b>Operations & Marketing Manager</b> to act as the backbone of a fast-growing real estate investment business. This is not an assistant role, this is a <b>high-impact operator position</b> responsible for building structure, driving accountability, and turning data into actionable insights.</span></span></span><br><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">The ideal candidate will take full ownership of CRM systems, marketing performance tracking, and operational workflows, while working closely with leadership to support growth and scalability.</span></span></span><div align="center" style="text-align:center;"><hr align="center" size="2" width="100%"></div><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>Why This Role Exists</b></span></span></span><br><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">This role is designed to transform the business into a <b>data-driven, systemized operation</b>. You will be responsible for ensuring that marketing efforts are measurable, operations are efficient, and teams are aligned around performance.</span></span></span><br><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">If you are someone who thrives on building systems, optimizing processes, and creating clarity from data, this role is for you.</span></span></span><div align="center" style="text-align:center;"><hr align="center" size="2" width="100%"></div><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>Core Responsibilities</b></span></span></span><br><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>CRM & Data Ownership (Salesforce)</b></span></span></span><ul><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Own and maintain CRM data integrity, structure, and accuracy </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Standardize pipeline stages, lead tracking, and attribution logic </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Manage large datasets (10,000–50,000+ records), including cleaning and auditing </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Improve CRM workflows and automation to reduce manual work </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Manage segmentation, imports/exports, and campaign data preparation </span></span></span></span></li></ul><div align="center" style="text-align:center;"><hr align="center" size="2" width="100%"></div><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>Marketing Performance & Reporting</b></span></span></span><ul><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Build and maintain dashboards tracking: </span></span></span></span><ul style="list-style-type:circle;"><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Leads, Conversions </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">CPL (Cost Per Lead), CPA (Cost Per Acquisition) </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">ROI by channel and conversion cycle time </span></span></span></span></li></ul></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Deliver weekly performance reports with insights and recommendations </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Own marketing attribution across all channels </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Proactively identify underperforming campaigns and optimize performance </span></span></span></span></li></ul><div align="center" style="text-align:center;"><hr align="center" size="2" width="100%"></div><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>Marketing Operations</b></span></span></span><ul><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Coordinate outbound campaigns (cold calling, SMS, RVM, direct mail, referrals) </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Manage lead lists, segmentation, and CRM data flows </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Track campaign performance and continuously improving processes </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Support LinkedIn and email outreach initiatives </span></span></span></span></li></ul><div align="center" style="text-align:center;"><hr align="center" size="2" width="100%"></div><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>Operational Leadership & Team Accountability</b></span></span></span><ul><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Manage and oversee a remote team (VAs, cold callers, lead managers) </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Run weekly KPI meetings and track performance metrics </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Identify operational bottlenecks and implement solutions </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Act as the main operational point of contact for leadership </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Support performance reviews and proactively address underperformance </span></span></span></span></li></ul><div align="center" style="text-align:center;"><hr align="center" size="2" width="100%"></div><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>Systems & SOP Development</b></span></span></span><ul><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Build and maintain SOPs for all repeatable processes </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Own and manage ClickUp (or similar tools) for task and workflow management </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Implement automation (Zapier, ClickUp, etc.) to improve efficiency </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Ensure scalable onboarding processes for new hires </span></span></span></span></li></ul><div align="center" style="text-align:center;"><hr align="center" size="2" width="100%"></div><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>Required Qualifications</b></span></span></span><ul><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">4+ years of experience in Operations, Marketing Operations, RevOps, or similar roles </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Strong hands-on experience with <b>Salesforce (CRM management, reporting, pipelines)</b> </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Advanced Excel / data analysis skills (Power Query is a strong plus) </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Experience handling large datasets (10K–50K+ records) </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Proven experience building dashboards and performance reports </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Experience managing or coordinating remote teams </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Fluent English (written and spoken, client-facing level) </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Strong organizational, analytical, and problem-solving skills </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">High ownership mindset and ability to work independently </span></span></span></span></li></ul><div align="center" style="text-align:center;"><hr align="center" size="2" width="100%"></div><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>Preferred Qualifications</b></span></span></span><ul><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Experience with Salesforce automation (Flows, Process Builder) </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Experience with Zapier, ClickUp, or similar tools </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Familiarity with Power BI, Tableau, or data visualization tools </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Experience in U.S. real estate, wholesaling, or lead generation environments </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Experience with tools such as SmrtPhone, JustCall, ReadyMode, Mailchimp, or Instantly </span></span></span></span></li></ul><div align="center" style="text-align:center;"><hr align="center" size="2" width="100%"></div><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>Key Traits</b></span></span></span><ul><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Systems thinker: creates structure from chaos </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Data-driven: makes decisions based on metrics </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Proactive: brings solutions, not just problems </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Strong communicator: clear, direct, and professional </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Ownership mindset: treats the business like their own </span></span></span></span></li></ul><div align="center" style="text-align:center;"><hr align="center" size="2" width="100%"></div><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>What This Role Is NOT</b></span></span></span><ul><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Not an assistant, VA, or admin role </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Not a task-execution role — you will define and manage processes </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Not focused on calendar management or basic coordination </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Not suitable for candidates with only customer support or social media experience </span></span></span></span></li></ul><div align="center" style="text-align:center;"><hr align="center" size="2" width="100%"></div><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>Compensation & Benefits</b></span></span></span><ul><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Base Salary: $1,500 – $2,100 USD/month </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Performance-based bonuses tied to operational and team outcomes </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Annual salary review (cost-of-living adjustments) </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Internet/home office stipend </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Paid time off + U.S. holidays (after 6 months) </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Long-term growth opportunity with direct exposure to leadership </span></span></span></span></li></ul><div align="center" style="text-align:center;"><hr align="center" size="2" width="100%"></div><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>This is a remote/telecommute position.</b></span></span></span><ul><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Paid Time Off + U.S. holidays (after 6 months) </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Monthly internet/home office stipend </span></span></span></span></li><li><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Long-term growth opportunity with leadership exposure </span></span></span></span></li></ul><div align="center" style="text-align:center;"><hr align="center" size="2" width="100%"></div><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>This is a remote/telecommute position.</b></span></span></span><br><br>