Performance marketing Specialist

<h1>Your Impact</h1><p></p><br><h1>Your mission</h1><p></p><br><h1>Our Tech-Stack</h1><p></p><br><h1>Your profile</h1><p>We’re looking for a <strong>Performance Marketing Specialist </strong>to join the Buddyfit Growth & Performance Marketing Team.<br><br>In this role, you will support the execution, optimization, and scaling of performance marketing activities across key digital channels. We’re looking for someone with solid hands-on experience in campaign setup, daily management, creative testing, and performance analysis, combined with a data-driven mindset and a strong attention to results.<br>You are comfortable working directly inside ad platforms, monitoring campaign performance closely, identifying optimization opportunities, and turning data into actionable insights. A passion for fitness, wellness, and tech is a strong plus.</p><br><h1>Skills & Requirements</h1><p></p><ul style="margin:4px 0 4px 24px;padding:0;"><li style="margin:2px 0;padding:0;color:#1d1c1d;">3–5 years of experience in performance marketing, paid media, or digital acquisition roles</li><li style="margin:2px 0;padding:0;color:#1d1c1d;">Strong hands-on experience with major ad platforms such as Meta Ads, TikTok Ads, and Google Ads</li><li style="margin:2px 0;padding:0;color:#1d1c1d;">Good analytical skills and confidence working with spreadsheets (Excel / Google Sheets) to monitor performance and identify trends</li><li style="margin:2px 0;padding:0;color:#1d1c1d;">Proven experience managing and optimizing paid campaigns with a clear focus on CAC, ROAS, CPA, and conversion performance</li><li style="margin:2px 0;padding:0;color:#1d1c1d;">Experience in campaign setup, budget pacing, audience creation, testing frameworks, and day-to-day optimization</li><li style="margin:2px 0;padding:0;color:#1d1c1d;">Solid understanding of funnel performance, attribution basics, and performance measurement</li><li style="margin:2px 0;padding:0;color:#1d1c1d;">Comfortable working in a fast-paced environment with multiple campaigns and priorities</li><li style="margin:2px 0;padding:0;color:#1d1c1d;">Fluent in English; Spanish is a plus</li></ul><p></p><br><h1>Here’s what you will take care of</h1><p></p><ul style="margin:4px 0 4px 24px;padding:0;"><li style="margin:2px 0;padding:0;color:#1d1c1d;"><strong>Campaign execution & optimization:</strong> Manage the day-to-day execution of paid campaigns across social and digital platforms, ensuring campaigns are correctly set up, monitored, and continuously optimized based on performance.</li><li style="margin:2px 0;padding:0;color:#1d1c1d;"><strong>Hands-on platform management:</strong> Work directly within advertising platforms to launch campaigns, update budgets, refresh creatives, test audiences, and improve delivery and efficiency across channels.</li><li style="margin:2px 0;padding:0;color:#1d1c1d;"><strong>Audience & funnel improvement</strong>: Support audience segmentation and funnel optimization activities, identifying opportunities to improve targeting, conversion rates, and acquisition costs throughout the customer journey.</li><li style="margin:2px 0;padding:0;color:#1d1c1d;"><strong>Performance analysis:</strong> Monitor key KPIs such as ROAS, CAC, CPA, CTR, CPC, and conversion rates, and turn campaign data into clear insights and practical recommendations.</li><li style="margin:2px 0;padding:0;color:#1d1c1d;"><strong>Testing & experimentation:</strong> Execute A/B tests on creatives, copy, audiences, and landing pages, helping build a continuous testing approach focused on improving performance incrementally.</li><li style="margin:2px 0;padding:0;color:#1d1c1d;"><strong>Reporting & budget tracking:</strong> Support budget management and reporting activities, helping maintain clear visibility on spending, results, and campaign performance through regular updates and dashboards.</li><li style="margin:2px 0;padding:0;color:#1d1c1d;"><strong>Cross-functional collaboration:</strong> Work closely with CRM, Brand, Content, Product, and Data teams to align campaign execution with business priorities, product launches, and growth initiatives.</li><li style="margin:2px 0;padding:0;color:#1d1c1d;"><strong>Growth support</strong>: Contribute to identifying new opportunities for acquisition, creative improvement, and channel expansion through ongoing analysis and market awareness.</li></ul><p></p><br><h1>Why Join 7NXT</h1><p></p><br><h1>How to Apply</h1><p></p><br><h1>What we offer</h1><p></p><br><h1>Come as you are</h1><p></p>