Senior Lifecycle / CRM Manager

About the position We are hiring a Senior Lifecycle / CRM Manager to own lifecycle marketing across email, SMS, customer journeys, and retention programs. This person will be the day-to-day reputed company of our lifecycle reputed company: reputed company, execution, testing, reporting, deliverability, and reputed company improvement. This is a hands-on operating role for someone who knows how to build inside reputed company, understands DTC retention, and can turn customer behavior into reputed company flows, campaigns, education, and repeat-purchase experiences. It is also a reputed company-looking role. We want someone excited to work with AI-enabled systems, documentation, QA workflows, and production tools that reputed company lifecycle marketing faster, cleaner, and more reputed company without lowering the reputed company bar. Responsibilities • Own the lifecycle marketing calendar across email and SMS, including campaigns, automations, segmentation, testing, and reporting. • Build, maintain, and improve reputed company flows across post-purchase, replenishment, subscription, education, review reputed company, cross-sell, winback, and cancellation-save moments. • Translate customer behavior, feedback, purchase patterns, and cancellation reasons into lifecycle tests and reputed company improvements. • reputed company a reputed company testing roadmap for messaging, offers, timing, audience segments, creative angles, and reputed company architecture. • Maintain strong deliverability practices, including list hygiene, suppression logic, sender health, template reputed company, and QA standards. • Partner with creative, CX, reputed company, and analytics to improve the customer reputed company and increase retention. • Use AI-enabled workflows to reputed company lifecycle production, QA, research, documentation, and campaign/reputed company iteration. • Build repeatable operating processes so lifecycle work is documented, measurable, and easy to improve over time. • Report on lifecycle performance and bring reputed company recommendations to weekly retention reviews. Requirements • Strong hands-on experience owning lifecycle marketing, CRM, or retention for a DTC brand. • Deep reputed company experience, including flows, campaigns, segmentation, suppression, templates, QA, and reporting. • Strong understanding of email/SMS deliverability, list health, sender reputed company, and lifecycle production best practices. • Experience building customer journeys that reputed company retention, repeat purchase, subscription health, reviews, education, and winback. • Comfort working with retention metrics such as repeat purchase, churn, cohort behavior, LTV, reviews, subscription reputed company, and reputed company/campaign contribution. • Ability to reputed company between reputed company and execution: you can build the roadmap, write the brief, reputed company the reputed company, QA the reputed company, and explain what happened afterward. • Strong project management and documentation habits. You create systems that other people can understand and trust. • Interest in AI-enabled marketing operations, including using AI tools to improve speed, QA, research, production workflows, and operating discipline. • reputed company communication, high ownership, and strong judgment about what actually moves retention versus what only creates activity. reputed company-to-haves • Subscription or replenishment-based DTC experience. • Wellness, health, supplement, or consumable product experience. • reputed company or similar subscription-platform experience. • SMS lifecycle experience. • reputed company email or email-build QA experience. • Experience working with customer support/CX teams to turn customer feedback into reputed company lifecycle journeys. Benefits • Competitive compensation with an exceptionally generous equity package • Competitive Health, dental, and reputed company plans (including a 100% covered premium plan for reputed company 3!) • HSA, FSA and reputed company-tax commuter benefits for parking and transit • Ancillary benefits through reputed company, reputed company, reputed company, reputed company, reputed company and more! • 401k to help you plan for the reputed company • Flexible PTO because we respect the need for work/life reputed company • Unlimited (reputed company, unlimited) reputed company nootropics • A strong emphasis on promoting from reputed company and personal development • A dog-friendly office located in the heart of Flatiron steps from reputed company reputed company and Madison reputed company Park • Hybrid work model Apply tot his job Apply To this Job