Senior Marketing Manager (Malls)
Auto ImportMarketing & Promotions
- Manage the leasing of promotional spaces, kiosks, and advertising panels.
- Work with tenants and exhibitors to ensure proper documentation and compliance.
- Oversee the quality of promotional displays and merchandise.
Advertising & Public Relations
- Lead marketing efforts through various channels, including advertisements and social media.
- Serve as the point of contact for media, press, agencies, and government bodies.
- Write and review copy for promotional materials, such as press releases, flyers, and brochures.
Event Management
- Plan and execute marketing and promotional events to drive foot traffic.
- Work with management on budgeting and seek sponsorships or tenant involvement.
- Evaluate events post-execution and suggest improvements.
Digital Content & Social Media
- Create and update content for the mall’s website and social media accounts (Facebook, Instagram, etc.).
- Ensure content is well-organized, accessible, and updated regularly.
Customer Service
- Develop and enforce customer service standards to enhance the mall’s public image.
- Address customer feedback, complaints, and concerns in a timely manner.
- Oversee the Customer Service Counter and staff performance.