Vice President, Social Media – Disney+ & Hulu

The Walt Disney Company is committed to delivering premium content and experiences to audiences around the world. Our Marketing team thrives on innovation, collaboration, and a deep understanding of the digital landscape. We are seeking a strategic and creative <strong>Vice President, Social Media</strong> to help lead the vision, strategy, and execution of our social media presence across Disney+ and Hulu.<br><br>This role is ideal for a bold, forward-thinking leader with deep experience in the direct-to-consumer business, who understands the evolving global social landscape and how social media directly fuels subscriber acquisition, retention and lifetime value. You will oversee a high-performing team and play a pivotal role in shaping how our streaming brands come to life on social media.<br><br><strong>Key Responsibilities<br><br></strong><strong>Social Strategy & Innovation <br><br></strong><ul><li>Partner with internal teams and key stakeholders to establish a social framework and strategy that can guide global markets, while owning the end-to-end execution domestically.</li><li>Define and evolve D+ and Hulu’s social media strategy and voice, aligning with brand and content goals.</li><li>Lead platform-specific strategies that drive engagement, community growth, and brand relevance while considering the shifting nature of the streaming landscape.</li><li>Analyze audience behavior, content performance, and trends to inform strategy.</li><li>Strategically connect our streaming library with cultural moments, ensuring our content remains relevant and top of mind for diverse audiences.</li><li>Serve as a strategic partner to platform teams, maintaining close relationships to stay ahead of beta opportunities, new ad products, creator tools, commerce integrations, and evolving best practices.</li><li>Demonstrate strong technology fluency across major and emerging social platforms, with a deep understanding of how platform capabilities, algorithms, and product roadmaps influence content strategy, distribution, and performance.<br><br></li></ul><strong>Creative Development & Execution<br><br></strong><ul><li>Partner with creative leadership to develop compelling, platform-native content.</li><li>Oversee content production—whether in-house or via agency partners—ensuring alignment with brand tone and objectives.</li><li>Champion bold, breakthrough ideas that push the boundaries of what’s possible on social.</li><li>Closely align with the various creator workstreams to influence and ensure a clear throughline that connects to our overall social strategy.<br><br></li></ul><strong>Direct-to-Consumer & Streaming Leadership<br><br></strong><ul><li>Translate content launches, tentpole moments, and always‑on programming into social-first strategies that build buzz and drive social engagement.</li><li>Partner closely with Growth, Lifecycle, Product, and Analytics teams to ensure social strategies align with subscription funnels, release cadences, and lifecycle moments.</li><li>Leverage data and insights to optimize social performance against DTC KPIs, including reach, engagement, conversion, and fandom.<br><br></li></ul><strong>Team Leadership & Operations<br><br></strong><ul><li>Act as editor in chief of D+ and Hulu editorial calendars and publishing strategies across all social channels.</li><li>Mentor and develop a collaborative, high-performing team.</li><li>Oversee performance reporting and use insights to optimize future campaigns.</li><li>Manage external vendors and agencies to ensure best-in-class execution.<br><br></li></ul><strong>Audience Growth & Engagement<br><br></strong><ul><li>Set clear global KPIs for audience development and content performance aligned with our segment’s broader streaming strategy and corporate goals.</li><li>Demonstrate the ability to think through a UGC lens to creatively amplify word-of-mouth conversation and organic audience engagement.</li><li>Lead innovation projects that test new platforms and early-stage features.</li><li>Implement new monetization opportunities in partnership with the global advertising teams.<br><br></li></ul><strong>Qualifications<br><br></strong><ul><li>15+ years in digital and social marketing, with executive-level leadership experience.</li><li>5+ years managing mid-sized teams across multiple functions.</li><li>5+ years working in streaming / direct-to-consumer with demonstrated impact on audience or subscriber growth. Deep expertise in social media platforms, trends, and creative best practices.</li><li>Strong understanding of how social media integrates into DTC growth, lifecycle marketing, and audience retention strategies.</li><li>Experience collaborating with influencers to drive brand awareness.</li><li>Deep understanding of the paid social landscape.</li><li>Proven success in consumer marketing, preferably within media or entertainment.</li><li>Strong analytical and communication skills, with a track record of presenting to senior leadership.</li><li>Strong creative instincts and a passion for digital storytelling.<br><br></li></ul>The hiring range for this position in Burbank, CA is $214,600 to $287,700 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.